Let’s be realistic, it costs money to run a business, and the cost of your purchase has to cover those expenses. A lot of companies start small, and every cent of your purchase goes into an artisan product, handcrafted with love. As that company gets bigger and needs to produce in higher volume, their expenses grow so much that they need to make the product cheaper in order to still be profitable. Your item costs the same amount but now you might have a fancy brand name with a lower quality product.
When my company grew to a point where I was faced with this quality vs. reach conundrum, I decided not to take the glossy, big box route.
Have a look at a rough breakdown of the difference, and feel good about your decision to support artisans, crafters, and smaller design houses.